I had never heard of storage radiators that could be “topped up” during the day or even switched on during the day. I thought they just came on at night between 12 and 7 am. And unlike other storage radiators, these ones come in 60 different sizes and over 200 different colours.

We finished it under 3 weeks which is very fast as we usually have to wait for a long time to get pictures and copy for a new website. Working with a good friend, Peter Nunn, who understands “the whole online thing” does make life easier!

So if you need new storage radiators or just less expensive home heating costs, have a look at www.brightheating.com

Bright Heating are based in Harrogate , North Yorkshire but work nearly all over the UK.

We think it looks very nice and it will work very well for their enquiry and new business generation levels!

Keywords and Metatags aren’t the answer
Keyword and description metatags died over 3 years ago…they have no value in “search”
Your website is probably missing out on the most important metatag
There are NO code tricks whatsoever

Don’t be anonymous
Pictures of staff on your website help people to trust you
No staff pictures means that you look unapproachable and unfriendly
Encourage contact

SEO is a scientific and measurable process
SEO is not a secret or dark art
You can see how you match up against competitors, statistically
Without any financial or performance targets, you may get ripped off
SEO should never be a “bolt on” solution afterwards. It’s the first job
We expose SEO crooks!

You must have performance targets otherwise you will waste your money
“You cannot justify any investment in an online project without the promise of a financial return”
Most web design companies flatter client egos, but don’t inflate their bank balance
Enquiries and new business generation is a skill. It doesn’t just happen
Social Media is certainly not free and it’s mainly for networking, not lead generation

Work with professionals
“Having a go” yourself is not an option
Call Charles Clayton on 01943 465022 when you are ready

The actual website for this course is a WordPress platform, similar to this blog, and not a website as such. They are cheaper to build and run. To run the Web Fuelled Business website, they are also using an SEO plug in from Yoast that will be of little use to them. They have filled in the blanks incorrectly on it, demonstrating that they have very little knowledge of on page SEO.

Spending just one day to learn all that is like teaching lawyers how to be a lawyer in one day….impossible.

I noticed that even Duncan Ballantyne has a similar online offering to the Doug Richards Web Fuelled Business Events and that’s another online effort that was also truly lacking in any kind of real knowledge, the last time I looked.

When will people learn that there are no code tricks or easy ways to success online? Cetainly any web fuelled business event might help a complete novice but then they will think they are an expert and waste all their money with their online project.

If you have an online project, speak with someone that has made a lot of money for a lot of clients, not a web design company looking like it is owned or fronted by Doug Richards, an ex IP investor if I remember correctly. 

Call me, Charles Clayton, on 01943 465022 to find out more…

Offenders are :

SK, Leeds area.
OT, Halifax area

The lies include:

Fake Likes on Facebook, No Backlinks, No On page SEO, Fake PPC accounts.

How do website owners get conned? Looking at your own website frequently via Google SERPS will always lead to a false impression. You might be looking at “preferential results” because Google recognise your IP address and will serve up what seems to be one of your favourite websites.

Beware online vanity! Ask for an expert view!

If the PIP breast implant bursts, then the contents spill directly into the body. You want to have medical grade in your body, not technical grade. Why use technical grade oil? It’s a lot cheaper than medical grade by about 500% . Technical silicon is maybe £5/litre and medical grade silicon oil is approx £25/litre and to even obtain a sample involves a serious amount of paperwork.

 Of course, if the PIP breast implant bag does not burst, then you are OK.

When and if the PIP breast implant does burst, you can be in a lot of trouble. It’s too late…you are full of dirty technical grade silicon.

Action before is needed, not after.

Lock up the frenchman!

These inflatable motorbike jackets are a development from the equestrian industry and saving people from harm when they fall off horses or motorbikes is now big business.
How fast do these jackets inflate? Faster than it takes you to hit the road and injure yourself. For a few hundred pounds, you can get protection from the top of your neck down to your lower back area.

We decided to go for inflatable motorbike jackets as the prime search term and we will soon see if we got that bit correct. We used red, yellow and black as a general image of safety and trust. It’s not ecommerce yet but the site is built as a scalable site and we will add it in Spring 2012 or earlier.

Has anybody got videos of motorbike crashes? We need one for the site as a demonstration of what can happen in the event of a bike crash. Probably the big question is, does anyone want to be a test crash dummy wearing one of these inflatable jackets? Let us know please!

If you are a motorbike fan, call Peter Riley at Airvest and he will help you. He also knows about the equestrian version. All comments about the website are welcome!

Here is a small check list of what you should have been told.

1. Your on page copy should have been written by  a professional online copy writer. If you think it’s something like print or brochure copy and anyone can do it, you have already failed. You should use the ‘You’ word more than the ‘We’ word in your copy.

2. Before publishing your website, you should have a perfectly clear idea of what search phrases your potential customers might use on Google and other search engines to find you. These are often different to what you might use to describe your own products or services.

3. Changing on page copy and metatags after launching your website is highly destructive. “Refreshing your website” and changing your copy is very bad. BUT adding new content is good.

4. There are no code tricks or secrets. Having some adverts on the right hand side will not help you in the “natural” listings.

5. Any adverts that you may have on the right hand side of Google attract less than 3% of traffic. The other 97% of people use Google’s impartial results. Therefore SEO can attract more than 30 times traffic to your site….nice and it’s free.

6. Links or “Back Links” to your own website that are just www.visitmysite.co.uk are probably doing nothing for you. They are incorrectly formatted for the best link value.
Paying for links is probably a waste of money.

7.  “Paying to keep you up there” Unless you are in a highly competitive territory, once you are there, you are there. Take advice.

 A few other SEO myths are dispelled elsewhere on this blog. Being  a Web Critic isn’t easy. Telling people that their (online) baby is ugly is hard work!

February 8th 2012 sees me speaking at VentureFest in York. www.venturefestyorkshire.net Do YOU really want to know about SEO and all those other online tools that can make the phone ring? I am “on parade” late afternoon. Please have difficult questions ready!

March 2012 Yorkshire Mafia Conference and Exhibition. Leeds Armouries. I have taken Stand 143 so come and visit me please. All questions answered!

Projects and jobs for 2012

Corporate positioning, SEO and lead generation project for a major energy management company…the type that save you money on gas, electric, solar and more.
Rationalisation of 5 websites down to 2 for an online toy retailer. They have the classic Trade Price v End Customer Price problem and they need to show the right price to the right person at the right time.

Quoting for a well known restaurant’s new website…very famous, very prestigious. Pleased to even get asked to quote!

Negotiate Sale and/or use of 90+ web addresses for one major global industrial product company…they are my 10+ year old URLs so it might feel like selling the kids!
Phase 2 of www.advisers4u.com to implement.

Copy writing and SEO project to re position a “Horse Whispering Expert” as an expert in Leadership Training and Personal Development. I have spent 4 hours with 5 horses and Sarah and I am getting better at it! Not an easy one!

New website for the highest end fixtures, fittings and more for stately homes, castles and anything else over £10M. Very posh stuff.

Copy writing, SEO and more for a personalised greeting card company that will rival MoonPig.com, FunkyPigeon and others. Mmm, that’ll be challenging but rewarding.

Continue to enjoy beer and food at local pub… we already made the pub famous online!

Leeds based tiles and mosaic supplier going Ecommerce in early 2012. Introducing off page SEO program, Social Media and blogging training plus email marketing. ROI targets are very high so there is a huge marketing and positioning plan to draw up and implement, January onwards.

And then there will be some other projects that come along!

Have you recently decided to devote some time and effort to Social Media and neglect your corporate website that has never brought an enquiry? You are one of many that may have fallen for the self publishing and self promotional trap that SM gives you. You can now talk about yourself and your company all day! Maybe you are doing it correctly but if you are just doing promotional type tweets, you are boring us all to death.

Please don’t forget offline! People still like a friendly phone call or a letter from people they already know. Most businesses have old customer data scattered all over the filing cupboard and in other information silos. Information is the gold in your company. Use it.
How have your customers and clients changed? Have you actually spoken with them recently? Or have you gone paperless office, email newsletters and 100% digital, baby?

Remember we are all human and like the personal touch.

• Get on the phone.
• Write a letter.
• Visit people.
• Listen.

And put some photos on that website, just in case you have a website visitor that is looking for a human face in the digital world.

Look approachable, normal and honest. We all like that. Unless you want to be just an avatar, logo or anonymous online “thing.”

But the beautiful wedding tiaras and other wedding finery on sale will never be found online. They thought they could write their own copy and do their own SEO. When will people realise that copy supports the graphics and not the other way around. With no traffic you get no sales. Do people think Google actually “see” their beautiful website? No, they don’t and neither will thousands of potential clients for these wonderful wedding accessories.

I spoke with the owner many times on many subjects relating to her website and advised her as best I could that saving money on copy writing was a huge mistake. But it fell on deaf ears. Perhaps the budget was spent or she was so in love with her own online image that she reasoned that the copy was not important. It is the core of an online offering for the various reasons I have listed in my previous blog post about SEO not being a bolt-on solution. 

Ah well, yet another online failure. Looks lovely but Google won’t like it. No doubt she will now get “conned” into doing some retrospective SEO work with someone else. Rather like putting aviation fuel in a badly built engine, it just won’t perform.

By the way, the site had plenty of keywords stuffed in the appropriate metatags…pity Google don’t use those particular ones any more!