Why SEO is never a “bolt-on” solution

SEO is not just a bolt on solution. It is also the core of a website. 
There is plenty of SEO to be done correctly before launching  a site.
SEO is not just about links.
SEO is not just about tags.
SEO is heavily wrapped up in the company’s product or service offering. SEO is a marketing tool.
SEO should be the first conversation. “You can not justify any expenditure on an online project without the promise of a financial return”

If SEO isn’t done correctly at the very beginning of a project, this often happens:
The other part of SEO is a lot more expensive, unreliable and time consuming.
Positions on Google are a lot more difficult to achieve and maintain.
Your budget is strained and now you can’t afford a real SEO expert.
It may be the end of your online venture.

When we get broken websites to fix, we often have to start again.
When we get broken websites to fix, your web address, URL, is probably already trashed.
When we get broken websites to fix, YOU end up paying all over again.

If you remember just one thing on this page, it’s this:

Please let me see it well before the website launches. Anything that “launches” is  difficult to get back!