Google’s most recent algorithm update Farmer/Panda

What’s changed and what will be the effect on my website?
Well you can relax if you have used a good online copy writer and your SEO company has not bought links or used “content farms” to get backlinks! Phew! That’s all my clients safe then!
There are also some significant indications that Google are now looking at the writing style, spacing and layout of online articles. This will expose all those companies that think writing copy is something like print and anyone can do it. It is interesting to note that some well known sites are being penalised and some very similar ones are not being penalised. I am grateful to Patrick at Blogstorm who pointed out these changes and effects in a recent posting on Blogstorm. For those of us that can really see what the online differences look like, it is very clear that readability or website usability now has some importance in this most recent algorithm change.

For those that think online is something like print, you are getting closer to failure every day.