Sending and Receiving, the big difference.
November 14th, 2007
You can send anything you like in the post, by email, by smoke signal or by video. But are they receiving it?
YouTube specifically recommend the MPEG4 format (DivX, Xvid), a common compressed video format at 320×240 resolution with MP3 audio. YouTube deliver video at 200kb/s in Flash Video (.flv) As a guide, this is 40 times smaller than a commercial DVD.
So a short uncompressed video at standard definition is not even close to being suitable for delivery from the web/website…just too large! Nobody has the patience to download 100s of MB of video or tolerate endless buffering, so present it nicely please!
Decision time…you must either scale the video down in a video editing suite like Adobe Premiere or Final Cut Pro and deliver via the web… or if very high quality is essential, use good old disc media.
As for email marketing…my accountant sends me the monthly news as a pdf attachment. I have never opened it. Enough said!
What’s this all about?
And then there is the receiving of this information. If it’s a corporate client that’s receiving it, check that they have Flash or Quick Time installed. A high percentage of corporate servers and PCs don’t allow it to be installed so they can’t watch it. So YOU are NOT getting through.
The web is great for sending many things but please understand and check that the client can receive them. The web still has some way to go!
After all, it’s about them, not you.